1. Paid Employment Chronology

2. Skill Profile

Joel has developed a range of practical and applied skills during his extensive experience:

• Creative problem solver within a strategic context
• Facilitator and manager of robust and inclusive group decision-making
• Independent thinker with breadth of business, commercial & community experience
• Persuasive visualiser and communicator of ideas and change
• Highly numerate and perceptive technical systems understanding
• Measuring and monitoring environmental sustainability & productivity
• Network of key player relationships at National, Regional and Local Government levels
• Publishing business marketing and financial management
• The application of Environmental and Competition Law
• Brokering the interface between private enterprise and local government
• Design & enforcement of appropriate regulation - price and non-price
• Corporate governance, board appointment and performance review processes
• Network utility economics (Telcos, water, transport)
• Urban planning and development processes

3. Business Career History

1991 - Now: DIRECTOR, TEAM VIDEO PACIFIC, New Zealand
Founded TEAM VIDEO PACIFIC. www.teamvideo.net. Publish, market and distribute into New Zealand and Australia educational institutions DVD and CDI kits, and videos, exploring social, human rights and environmental issues, and providing for poetry, science, primary maths & media education. Based in Devonport Auckland, with a continuing relationship with Team Video UK. Relationships with TVNZ and NZ Film Commission. Royalty arrangements with Channel 4 TV, Schlessinger Media USA, Video Projects USA.

1997 - 1998: POLICY & COMMUNICATIONS MANAGER WITH TUANZ
Employed by The Telecommunications Users Association of New Zealand to lobby government & Commerce Commission regarding telecommunications competition law enforcement. Developed educational resources and organised seminars for the purpose of educating the business community about e-Commerce, web presence development, and internet use - plus other telecommunications services and innovations. Participated In ForeSight project.

1992 - 1995: BOARD DIRECTOR, Northern Disposal Systems Ltd, Living Earth Company Ltd
Appointed by ARST to serve on board of these public and part public owned companies (LATEs). Responsibilities included: process management; environmental and P&L performance targets; asset management; shareholder issues; liaison with local body politicians.

1982 - 1989: PRINCIPAL CONSULTANT & HEAD OF PRODUCTION, EPIC Industrial Communications, London
Set up and recruited for the INTERACTIVE VIDEO division within EPIC specialising in OPEN LEARNING, industrial and commercial training, and the provision of PUBLIC INFORMATION systems. Emphasis on communications and ergonomics. Consultancy and design responsibilities included: identification of training and communication needs, audience analysis, behavioural analysis, outline design preparation, and the integration of possible solutions with available technology (human/machine interface). Was awarded "Gold Disc" by Philips International for design of IBM Personal Computer point-of-sale interactive touchscreen system.
Corporate clients: IBM, Telecom, Shell UK, Rolls Royce.

1985 - 1996: DIRECTOR - TEAM VIDEO Productions, London
Co-founded TEAM VIDEO specialising in campaign film production, and educational film and video publishing and distribution within Britain and for export. Executive responsibility for the overall style and form of published print, film and video materials, and for managing decisions of editorial committees. Responsible for marketing strategies, production proposals, financial planning.
Productions: Oxfam, Christian Aid, Amnesty International, various trade unions, Greenpeace, CND, the Anglican Church Urban Fund.

1981 - 1983: SOFTWARE ENGINEERING & APPLICATIONS, Systems Research Associates Ltd, London
Joel Cayford built and marketed "Picture" a structured programming design and documentation tool for high level language applications on mainframe computers. He was engaged on a Ministry of Energy (UK) project to report the quality assurance methodology (calibration, verification and validation) used to measure the reliability of SYVAC - a North American built computer simulation for the risk assessment of nuclear-waste disposal underground.

1979 - 1981: GRAPHIC SIMULATIONS & OPERATIONS RESEARCH, SHELL INTERNATIONAL, London
Joel Cayford was responsible for the provision of graphic information to the Strategic Planning section following the preparation of computer simulations to examine: world crude oil reserve depletion, world crude oil price change scenarios, the world aluminium industry.

1976 - 1979: COMPUTER CONSULTANCY - MILITARY SYSTEMS, SCICON (BP), London
Joel Cayford was responsible for Project Leading the production of large systems computer simulations to Dutch and UK Defence Ministry committee requirements. He prepared proposals and development plans, liaised with clients, responsible for feasibility studies, functional specs and other documentation, and tested software on mainframe machines. Simulated final homing phase of Stingray anti-submarine torpedo. Joel designed and built a ship survival simulation which assessed warship sea defences and tactics in event of sea-skimming missile, pop-up missile and laser guided missile attack.
He wrote about this experience upon his return to New Zealand. The NZ Herald published it. NZ Defence sources have said this was the most serious public criticism of New Zealand's frigate project.

4. Community Service, Public Activities & Campaigning Background

2005 - 2007: ELECTED AUCKLAND REGIONAL COUNCILLOR BY NORTH SHORE CITY
Stood on an independent "Public Transport - Fair Rate$" platform, and was elected in 2004. At ARC he has been elected by fellow councillors to Chair ARC's Transport Policy Committee which is responsible for the governance, funding and performance monitoring of ARTA - Auckland Regional Transport Authority. He also chairs Auckland's Regional Land Transport Committee producing the draft Regional Land Transport Strategy which was adopted at end December 2005, and is busy with changes to the region's landuse planning documents (these include the Regional Policy Statement, and Auckland, Waitakere, Manukau and North Shore City District Plans). High priority is accorded decisions over the future of the waterfront land (see his new website: Places4People), and in identifying government funding and support for investment in passenger transport systems. Joel is involved in public debates about economic efficiency of transport investment and funding policy. His interest in water continues - now at a regional level.

1998 - 2004: TOP POLLING COUNCILLOR IN NORTH SHORE CITY
Stood on ticket of "Healthy Water, Public Transport". Top polling councillor for city in both 1998 and 2001 Council elections. Also stood for Mayor in 2001, coming second to encumbent George Wood. Was Chair of Works and Environment – responsible mainly for 3-water management (wastewater, stormwater, potable water), transport infrastructure, waste minimisation. Also Chair of Northern Busway project, and Council’s Watercare Shareholder representative.

1998 - 2005: COMMENTATOR ON WATER AND TRANSPORT ISSUES
Papers presented to NZWWA conferences 1999, 2001, 2002, 2003 and 2004 on topics including 3-Water Management; Legislation Reform; Politics of Community Sanitation. Paper on Community Participation in 3-Water Management presented to Xth World Water Congress at Sydney 1999. Participant in NZ Parliamentary Commission for Environment (PCE) Study tour to Curitiba, Brazil. National working party member PCE “Murky Waters, Aging Pipes” analysis of water supply and wastewater issues throughout N.Z. rural and urban communities. Content editor and owner of www.watermagazine.com subscriber e’zine on urban water management innovation. National working party member of Ministry for Environment SWIM (Sewage & Wastewater Integrated Management) community sanitation handbook, CD, website and advice project. Currently member of Low Impact Urban Design project coordinated by Landcare Research.

1997 - 1998: LOBBYIST WITH TUANZ
Employed by The Telecommunications Users Association of New Zealand to drive its campaign for stronger enforcement of.competition in the telecommunications industry. This included policy research, international comparisons of industry regulation, telecommunications infrastructure education, advocacy writing and public communications, convening suitable industry forums, and organising conference events. Liaison with Treasury, Ministry of Commerce and Commerce Commission officials was required, as well as communication with party political representatives.

1994 - 1999: OPPOSED WAIKATO PIPELINE AS DRINKING WATER SOURCE
Active against emergency legislation to introduce 1994 drought pipeline. Mounted resource consent appeal in environment court. Obtained US based expert evidence in relation to re-use alternatives and the need to treat against cryptosporidium. Commissioned other independent evidence from Microbiologists Garth Cooper and Gillian Lewis.

1994 - Now: TEAM VIDEO PACIFIC
Produced kits on water quality and impact of mining in NZ. Marketed into NZ and Australian schools educational video kits on employment, rights and environmental issues.

1991 - 1995: NGATARINGA BAY 2000 Inc
Organised local campaigns in respect of proposed Devonport Defence base developments. These would have had significant effects on residential amenity. NZDef first considered it was exempt from RMA provisions, then that "Defence Purposes" designation permitted all activities. Resulted in case law through Environment and High Court decisions. Fronted for residents in several Environment Court sittings and decisions.

1985 - 1991: TEAM VIDEO UK
Team Video UK was set up by Joel with two partners as an education and campaigning enterprise. It developed resources enabling issues to be addressed by students within Britain’s educational curriculum. Issues addressed included: Human Rights (with Amnesty International); Worker rights (with the Trade Union Congress); nuclear weapons (with CND); and nuclear power (with Greenpeace).

5. Education & Personal Details

1973 - 1975	University of Canterbury, Christchurch, New Zealand PhD Computational Atomic Physics. (Finite element computer simulation of low energy proton on hydrogen scattering.)
1970 - 1972	University of Canterbury, Christchurch, New Zealand BSc (Hons) in Physics
	Waitaki Boys High School (Dux), Oamaru, New Zealand University Scholarship

Place of Birth	Oamaru, New Zealand
Nationality	New Zealander
Family Status	Married to Jan Holmes. Three daughters: Scarlett, Maddy and Emily
Address	94 Ngataringa Rd., Devonport, Auckland, N.Z.

6. Other Activities - apart from fishing, family, photography and watching rugby

1999 - 2006	Edits: www.watermagazine.com which has an international subscriber base. It is about the use and protection of water resources.
2003-2004	Wrote a couple of novels. As yet unpublished.
1988	Produced "Disarming Arguments" video kit with CND in Britain, and after screening it to Soviet Peace Ctte in Moscow, was presented peace medal made from metal recovered from unilaterally decommissioned and melted down SS20 medium range missiles. (Not radioactive!)
1985 - 1986	Feasibility studies and other consultancies for Tyne & Wear Council and Greater London Enterprise Board exploring economic development of Film & Video industry.
1986	Wrote "Computer Media". Book published by Comedia. Exploring the social and economic aspects of computers, programming and computerisation.
1984	Produced, directed and filmed two 16mm drama films - "The Umbrella Movie" and "Lorette". Both shown on NZ and Dutch television. One exhibited at Wellington Film Festival.